Writing an advertisement (9)

Have a go

The basic dos and don'ts of advertising are fairly straightforward. You do not have to be clever or witty to be effective. Some people running small businesses take great pleasure in creating good ads. It is almost a hobby.

Advertising, SuB 8, explains why you may choose to advertise and where to advertise.

This briefing explains:

• The elements that make up a good ad.
• The thinking process that leads to success.
• How to write advertising that works.