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Researching your market (3)
When you are setting up a business, researching
your potential market is essential. Although it is time-consuming to acquire,
a thorough and reasoned knowledge of the market is invaluable to the future
of your business.
With
a true picture of your potential customer base, you can honestly assess
the viability of your venture. Resist the temptation to rush ahead, analyse
your results hurriedly or cut down the amount of research – it can be
the difference between make and break.
This
briefing explains:
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