Negotiation (13)

Earn £2,000 an hour

Too many people starting up in business see negotiation as a chore and haggling as an embarrassment or a waste of time.

As a buyer, if you spend 15 minutes knocking £500 off the price of a piece of equipment, you effectively earn your business £2,000 an hour.

As a seller, good negotiation will make sure you do not waste money giving unnecessary discounts, or miss opportunities to increase sales.

This briefing explains:

  • How to prepare for negotiations.
  • How to improve your negotiating position.
  • How to sell for more and pay out less.
  • How to handle tactics and gamesmanship.


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