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Effective PR (6)
Be your own press officer
Good public relations can be the making
of a start-up business. Inept PR can ruin it. In its broadest sense, PR
is a way of effectively and accurately communicating with your audience
to make sure they understand your company and enables you to develop a
positive image in their mind.
One great advantage of PR is that, unlike advertising, you can usually
get it free of charge. Another is that people will take notice of favourable
comments about your business made by independent journalists, where they
would discount similar claims in an advertisement.
This briefing explains:
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