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Direct mail (7)
Advertising by mail
Direct mail is personally addressed
advertising, delivered through the post. It can be extremely effective
for start-up businesses, because it is so flexible - and because its effects
are so easily tracked.
You can send what you want, when you want, to the customers you choose
to target. You can experiment before doing a full mailshot. And you can
measure the customer response to every mailing you do.
This briefing explains:
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