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Customer care (11)
Keeping them sweet
Caring about your customers - and showing
it through your service - gives you a high return on the time, effort
and money you invest.
Loyal customers are well worth nurturing. They buy more, more regularly.
And the cost of selling to them is almost nil, whereas finding new customers
is an expensive business.
Satisfied customers will recommend your product to others. Dissatisfied
customers will complain about you to an average of ten other customers
and potential customers, multiplying the damage to your reputation.
This briefing explains:
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