Advertising (8)

It pays to

Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services.

Advertising can pay off handsomely, if your product appeals to a large number of potential buyers. If your ads win you new customers you can turn into regulars, they can be a vital tool in helping your business become firmly established.

This briefing explains:

• What advertising can do for you.
• How to choose where to advertise.
• How to measure real costs and real results.
• When to call in an agency.