Research your export markets (EI 2)

It’s essential to carry out thorough research before you start exporting. It will help prevent costly mistakes, boost your chances of choosing the right market and show you how to sell your products and services in that market.

This briefing is aimed at any business considering exporting for the first-time or about to move into new markets. It will help you:

• Identify potential markets.
• Research the demand for your product or service.
• Decide whether to do your own research or employ a research agency.
• Find out if you are eligible for help with your research costs.